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The Dark Side of Marketing Communications
Critical Marketing Perspectives
Langbeschreibung
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.
Inhaltsverzeichnis
1. Introduction: Where are we now? 2. Decoding the market logic 3. Sport: Winners, logics, and the logic of competition 4. CSR: Corporate utopias, wishful thinking, and the logic of sustainability 5. Success, status and the logic of individualism 6. Social progress, economic decline, and the logic objectivity 7. Boredom: Digitised '24/7' connectivity and the logic of distraction 8. Afterword: How does this end?
Tim Hill is Lecturer in Marketing at the University of Bath, UK.
ISBN-13:
9780429996047
Veröffentl:
2020
Seiten:
134
Autor:
Tim Hill
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
0 - No protection
Sprache:
Englisch
49,49 €*
Lieferzeit: Sofort lieferbar
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