Handbook of Visual Communication

This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline.

INTRODUCTION Visual Communication Dominates the 21st Century VISUAL PERCEPTION 1. Perception Theory: A Neurological Perspective on Visual Communication 2. Using Eye Tracking to See How Children Read Interactive Storybooks with Supplemental or Incidental Digital Features VISUAL COGNITION 3. Visual Cognition 4. Vsual-Verbal Redundancy and College Choice: Does the Level of Redundancy in Student Recruitment Advertisements Affect High School Students' Decision-Making Process? AESTHETICS 5. Aesthetics Theory: Aesthetic Experience as a Communicative Tool in the 21st Century 6. Applying Aesthetic Principles to Tell Stories through Photojournalism: Taking a Look Back at my Memorable Images VISUAL RHETORIC 7. Visual Rhetoric: Theory, Method, and Application in the Modern World 8. Trump as Global Spectacle: The Visual Rhetoric of Magazine Covers VISUAL SEMIOTICS 9. Visual Semiotics Theory: Introduction to the Science of Signs 10. Jordanian Banknote Design: A Social Semiotic Analysis 11. The Myth of the American Landscape: Photography and the Semiotics of Nature CULTURAL STUDIES 12. Cultural Studies Theory: The Production and Consumption of Meaning 13. Altering the Body/Altering Communication: Using Cultural Studies Theory to Examine Interactions Related to Body Modification VISUAL ETHNOGRAPHY 14. Visual Ethnography: From Visual to Networked to Multimodal Practice 15. Oppositional Articulations: An Ethnographic Study with Black Artists in Austin, TX VISUAL NARRATIVE 16. Narrative Theory: Visual Storytelling 17. Performing the Past in the Present: Prosperity Junction, Public Memory, and American Identity MEDIA AESTHETICS 18. Applied Media Aesthetics: Encoding and Decoding Meta-Messages 19. Understanding X-ray Images: A Medi(c)a(l) Aesthetics Approach DIGITAL MEDIA 20. Digital Media Theory: From One Way to Multidirectional Communication 21. Google Doodles and Collective Memory-Making 22. Profile Pictures Across Platforms: How Identity Visually Manifests Itself Among Social Media Accounts VISUAL INTERTEXTUALITY 23. Visual Intertextuality Theory: Exploring Political Communication and Visual Intertextuality through Meme Wars 24. What Makes an Internet Meme a Meme? Five Essential Characteristics VISUAL ETHICS 25. Visual Ethics: A Dynamic of Process and Meaning 26. 'Stolen Valor,' Moral Panic, and the Ethics of Digital Vigilantism VISUAL LITERACY 27. Visual Literacy Theory: Moving Forward 28. Fakes, Forgery, and Facebook: An Examination of Visual Literacy in the Era of Manipulated Images, Fake News, and Alternative Facts