Global Business

This book, first published in 1989, examines the practice of international business in the Asia-Pacific region. It examines the factors which have influenced its growth and dissemination and analyses particular elements in a transnational, cross-cultural and comparative way.

1. Role of the Asia-Pacific Region in Global Business: An Integrative Statement Erdener Kaynak Part 1. Global Business Issues 2. Asia-Pacific Dimensions of International Business: Market Structure, Development and Trade Patterns Erdener Kaynak 3. Trade Pattern Development in the Asia-Pacific Region Michael F. Duffy 4. Internationalization Processes in South-East Asia: An Extension or Another Process? Hans Jansson 5. US-China Economic Relations Since 1978 Lingsheng Wang and Xiaoming Shen Part 2. Global Management Issues 6. Industrial Strategy and Comparative Advantage: The Case of Australia R.B. McKern 7. Staffing and Personnel Problems in Multinational Corporations in the Asia-Pacific Region Herman F. Schwind 8. A Longitudinal Study of Recruitment Advertisements for China Trade Executives in Hong Kong: 1977-1988 Chi-Fai Chan and Kam-Hon Lee 9. Corporate Planning Practices of Companies in Singapore: A Comparison by Nationalities Chow-Hou Wee, Seok-Kuan Lee and John O. Farley 10. Strategic Planning Practices in Hong Kong: A Cultural Dimension David Reid and Kam-Hon Lee Part 3. Global Marketing Issues 11. Global Marketing Strategies: Swedish Firms in South-East Asia Pervez N. Ghauri 12. Innovation Strategies for Firms in the Industrializing and Newly Industrialized Asian Countries Heidi Vernon-Wortzel and Lawrence H. Wortzel 13. Cost-Based Pricing in Global Markets: Practices of New Zealand Firms A. Tansu Barker and Erdener Kaynak 14. Culture and Marketing Negotiations: The Case of Hong Kong Chinese Executives in US-China Trade Kam-Hon Lee Part 4. Global Trade Issues 15. Diversification Benefits of Investing in the Asia-Pacific Region Raj Aggarwal and Luc A. Soenen 16. Localization and Chinese Banking in South-East Asia Chak-Yan Chang 17. The PRC's Hong Kong-Based Conglomerates: Their Role in National Development Ta-Lang Shih 18. Alternative Approaches to Development of Computer Technology: A Comparison of India, Japan and Singapore Anant P. Negandhi and Aspy P.Palia Part 5. Future Global Business in the Asia-Pacific Region 19. The Emerging Pacific Century: Myth or Reality? Kam-Hon Lee