Langbeschreibung
Combining economic trends with the author¿s anthropological background, Chinäs New Consumers details the livelihoods and lifestyles of China's new and evolving social categories.
Inhaltsverzeichnis
Preface: 'The China Story' 1. Introduction: Highlighting Demand in Development Part 1: Narrating Demand: A Consumer Revolution 2. Increasing Demand: Spending and Shopping 3. Weakening Demand: Saving and Segmenting Part 2: Segmenting Demand: The Wealth Pyramid 4. Elite Lifestyles: The Good Life and Yupward Mobility 5. An Urban Conundrum: Impoverished Workers 6. A Rural Impasse: Fragile Livelihoods Part 3: Profiling Demand: The Demographic Pyramid 7. Children First: The Indulgence Factor 8. Chasing Youthful Dreams: Aspirations and Alienation 9. The Greying Generations: Shifting Needs Part 4: Present Trends: Future Demand 10. Consumer Confidence: Stability and Security? 11. Developing Demand: From Trickle to Transition