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Essentials of Marketing Research
Langbeschreibung
PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.
ISBN-13:
9780357033937
Veröffentl:
2018
Erscheinungsdatum:
22.08.2018
Seiten:
514
Autor:
Barry Babin
Gewicht:
1573 g
Format:
276x216x36 mm
Sprache:
Englisch
276,50 €*
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