Cushman, T: American Culture in Europe

These essays examine the proliferation of American culture in Europe. Throughout the collection, the authors raise the issue of the degree to which Europe becomes Americanized. They examine in concrete detail the way this process operates with reference to specific research areas such as advertising, consumerism, science, law, and politics.Most of the essays suggest a great variation in the manner in which American cultural influences are appropriated within specific European countries. Such appropriation is conditioned by the local needs and perceptions as well as the way local elites employ Americanization in order to bolster their own context specific political agendas. This variation suggests that Americanization is a label frequently employed to describe the more multifaceted and complex process of globalization. This collection of essays will be of special interest to students and scholars involved with Cultural Studies, Sociology, and European Studies.

Examines the proliferation of American culture in Europe, focusing on the degree and manner in which American cultural influences are spread throughout Europe.

PrefaceIntroductionAmerica/Europe, Fragile Objects of Discourse by Mike-Frank Epitropoulos and Victor RoudometofThe U.S. Center of World Science and Emulating Centers: Japan and Western Europe by Thomas Schott, Jun Kanamitsu, and James F. LutherPeripheries in World Science: Latin America and Eastern Europe by Thomas Schott, et al.The Specter of Amerikanisierung, 1840-1990 by Peter BergmannThe Colonization of the Russian Political and Legal System by David LempertYouth Culture and Lifestyle in Modern Greece by Mike-Frank Epitropoulos and Victor RoudometofAfrican-American Images in German Advertising, 1987-1992: The Uses of Imagined Diversity by Steve FoxChoosing Exile: Richard Wright, The Existentialists, and Cultural Exchange by Greg RobinsonThe Space Between the Boundaries: Globalization and Americanization by Victor Roudometof and Roland RobertsonIndex