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Essentials of Global Marketing
Langbeschreibung
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
Inhaltsverzeichnis
Part 1 - The Decision to Internationalize
Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations.
ISBN-13:
9780273756576
Veröffentl:
2012
Seiten:
560
Autor:
Svend Hollensen
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
59,49 €*
Lieferzeit: Sofort lieferbar
Alle Preise inkl. MwSt.