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Harry Potter
The Story of a Global Business Phenomenon
Langbeschreibung
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
Hauptbeschreibung
Why is Harry Potter so successful? In this fascinating book every aspect of the brand phenomenon is analysed. This is the story of the most incredible brand success there has ever been.
Inhaltsverzeichnis
The Making of a Global Literary Phenomenon The Book that Lived The Value of a Good Product (Setting the Stage for Marketing and Promotion) The Buzz Begins Harry Potter as a Powerful Product and Brand (An Education in Marketing and Promotion) Harry Potter's Influence on Print Publishing Harry Potter's Influence on Movies and Television Harry Potter's Influence on Retail Harry Potter's Influence on Merchandising Harry Potter's Influence Online Harry Potter Becomes a Theme Park and More Harry Potter's Global Business and Personal Influence Predecessors to Harry Potter's Success (Who Else Has Gotten It Right or Wrong?) What's Next for Harry Potter and the World Affected by The Boy Who Lived? Conclusion: The Recreation of a Literary Phenomenon
SUSAN GUNELIUS is President& CEO of KeySplash Creative, Inc. (KeySplashCreative.com), a full-service marketing communications provider. With over 15 years of marketing experience, she spent over a decade of her career developing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Gunelius is the author of several business-related books, and her marketing articles have appeared in numerous publications, including Entrepeneur.com, MSNBC.com, WashingtonPost.com, FoxBusiness.com, and more. Susan also writes several business and marketing blogs, including her blog for women working in the field of business at WomenOnBusiness.com and her company blog at keysplashcreative.com/category/blog.
ISBN-13:
9780230203235
Veröffentl:
2008
Erscheinungsdatum:
03.06.2008
Seiten:
194
Autor:
S. Gunelius
Gewicht:
491 g
Format:
242x162x23 mm
Sprache:
Englisch