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Marketing Research
Langbeschreibung
Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices.This text is essential if yoüre studying marketing research in any business or marketing course.
ISBN-13:
9780170438964
Veröffentl:
2020
Erscheinungsdatum:
18.06.2020
Seiten:
648
Autor:
Barry Babin
Gewicht:
1170 g
Format:
254x216x26 mm
Sprache:
Englisch
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