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Methods in Consumer Research, Volume 1
New Approaches to Classic Methods
Langbeschreibung
Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking.
Inhaltsverzeichnis
Part One: Introduction 1. Recent advances in consumer research 2. Complexity of consumer perception
ISBN-13:
9780081012581
Veröffentl:
2018
Seiten:
582
Autor:
Gaston Ares
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
210,00 €*
Lieferzeit: Sofort lieferbar
Alle Preise inkl. MwSt.