Langbeschreibung
Individual Differences in Sensory and Consumer Science: Experimentation, Analysis and Interpretation presents easily readable, state-of-the-art coverage on how to plan and execute experiments that give rise to individual differences, also providing the framework for successful analysis and interpretation of results. The book highlights the different methodologies that can be applied and how to select the correct methodology based on the type of study you are performing, be it product research and development, quality control or consumer acceptance studies.
Inhaltsverzeichnis
1. Introduction2. General concept and framework3. Individual differences in descriptive sensory data4. Individual differences in discrimination testing5. Individual differences in projective mapping6. Individual differences in CATA, sorting and PSP7. Individual differences in TDS8. Individual differences in consumer liking data (rating)9. Individual differences in consumer liking data (choice based conjoint)Appendix: The different statistical methods used