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The 22 Immutable Laws of Marketing
Exposed and Explained by the World's Two
Langbeschreibung
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
ISBN-13:
9780061798177
Veröffentl:
2009
Seiten:
160
Autor:
Al Ries
eBook Typ:
EPUB
eBook Format:
Reflowable
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
11,99 €*
Lieferzeit: Sofort lieferbar
Alle Preise inkl. MwSt.