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Crossing the Chasm
Marketing and Selling Technology Project
Langbeschreibung
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
ISBN-13:
9780061795862
Veröffentl:
2009
Seiten:
256
Autor:
Geoffrey A. Moore
Serie:
Collins Business Essentials
eBook Typ:
EPUB
eBook Format:
Reflowable
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
9,99 €*
Lieferzeit: Sofort lieferbar
Alle Preise inkl. MwSt.